The rumor, which ran for a few days, became a reality. Yahoo! announced the acquisition of network Tumblr blogs for $ 1.1 billion, Monday, May 20
The acquisition is the largest financial transaction made by its CEO, Marissa Mayer, since her arrival at the controls last summer to revive growth of the portal. She is very pleased with this acquisition in a tweet Monday, May 20, promising not to "screw up"! , she even left a message on Tumblr for the good news ...
For his part, David Karp, Tumblr's boss, should remain in Yahoo! for at least four years. Continuity which he welcomed this monday on Tumblr.
Yahoo! is seeking to boost its growth and regain the favor of young Internet users, on which Tumblr could help.
Marissa Mayer has so far focused on the simplification, modernization and customization of products internet group, and has already made a series of acquisitions in recent months, but very small and focused.
